Vertical Love; book design and social media deliverables

Vertical Love was a book concept and marketing campaign constructed as part of my graphic design class. For the project, we were set the task of creating a book concept, designing the front and back cover, researching potential audiences and then establishing a marketing campaign for said book (including a book launch flyer, Twitter post and IG post). The project solidified my interest in marketing and served as an entrance into the fascinating world of consumer psychology. The book concept, titled Vertical Love, is a sweet tale of romance in the age of the skyscraper. Have a look at the final designs below.